canada goose 11 Ways Grocery Stores Trick You Into Spending More Money Theresa Kim, MyBankTracker Nov. 11, 2013, 1:05 PM Matthew Lloyd/Getty Images Supermarkets bring on all the tricks with two things in mind: to increase the time you spend in the store and to increase the direct contact you have with the merchandise. Every part of the supermarket is carefully designed and thought out to help achieve their ultimate goal of making the customers buy and spend more. It’s important for consumers to recognize these strategies and their potential effects on their decisions while shopping. Simply knowing these tactics may not be enough to protect you from these ruses. In fact, many tricks are as blatant as can be canada goose outlet uk , but it still isn’t enough to stop us from making impulse purchases. It’s important to identify and tackle these psychological manipulations, in the hopes that you would be able to complete your grocery trip without succumbing to the subtle ways in which supermarkets try to get you to you to spend more. In this post, I highlight these tricks, as I head to the store to buy milk. 1. Shopping carts When I go to the supermarket, even if it’s for something as small as a thimble, I always get a cart. The shiny silver shopping cart is a great way to transport all my stuff swiftly through the store without losing an arm. What you didn’t know, is that I just fell for the oldest trick of the trade. Introduced in 1937 by a very successful businessman and inventor Sylvan Goldman, the shopping cart has been making consumers spend more money all over the world. Large carts are immensely effective because it targets our affinity to filling up empty space while triggering humans’ primordial need to hoard food. Evolutionarily speaking, the human brain hasn’t progressed very far from its primitive state, which is primed to guard against starvation. According to Goldman, we are wired to gather and store food in time of abundance to prepare for the drought, and when our shopping cart looks half-empty, it’s our natural instinct to fill it, no matter how big the space is. 2. Hiding the dairy section Did you ever go to the supermarket to go pick up milk and walk out with a lot more? This might not be entirely your fault. Floor plans are designed to hide dairy products and essentials to the back of the store to make sure you pass by as many products as possible on your way there. This may inconvenience the customers, but that’s a sacrifice that the supermarkets are willing to make in order to make more profit. So as soon as I walk into the supermarket, the race begins for me to find the milk as soon as possible with the minimum amount of path covered. 3. Luring you in with flowers and baked goods As soon as I enter the store with my huge cart, the first thing I notice is the smell. Most supermarkets place high-margin products, such as baked goods and flowers, near the entrance. The placement guarantees that those products are the first items you encounter when you come into the store with your empty carts. Due to the fact these are non-essential luxury items, many people think twice about purchasing them, especially with a full cart of items. When you first enter and your huge cart is still empty, many shoppers feel okay about splurging. Bring on the tulips! Supermarkets are actually killing two birds with one stone with this trick because the pleasant smells also activate your salivary glands, which is shown to boost the number of impulse purchases in many shoppers. It also puts customers in a good mood and increase their willingness to spend more. Casually breaking it down with Michael Bubl